Niche marketing
Feb. 27th, 2003 03:35 pmOur lecturer for subject 'Introduction to Australian Publishing' told us the following anecdote:
When I was in New Zealand the other day I was talking to some booksellers who said they had sold five copies of a book for owners of amputee dogs: talk about niche marketing!
When I was in New Zealand the other day I was talking to some booksellers who said they had sold five copies of a book for owners of amputee dogs: talk about niche marketing!