when making a vid, to have a clip that has nothing to do with its corresponding lyric feels jarring to me. (Watching vids on the other hand, I tend to care less.)
Hee! That's an interesting observation: we care more as vidders than as viewers. It rings true for me too and I guess it could partly explain why things the vidder stresses over, the viewer breezes on by.

when the lyrics get metaphorical-verging-on-nonsensical and taking it literally makes for really pretty imagery.
Hee! That sounds fun. And I like your example. It's one where the literalism is deliberately, consciously used--and that's what I've often questioned when beta-ing: is this literalism purposeful and deliberate? or is it just there because the vidder couldn't think of anything better?

There was indeed a well-dressed man and he was in the "crosshairs" but not the sort you'd expect. Anyway I got a kick out of that
That sounds like the sort of fun lyric-play I get a kick out of too.